Comfortable High Heel Shoes, Finally! Nike and Cole Haan Combine Technology and Fashionable Style
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Comfortable High Heel Shoes, Finally!
We all need to be graceful with award-winning designer Gordon Thompson III, legendary for creating the Cole Haan brand's new dynamic feel and extending its product range.
Having been everything from a set designer for Back to the Future and Batman to global creative director at Nike, Thompson brought a vigor and innovativeness to the brand that helped push it to the forefront of the luxury industry once again.
Why do we need to thank him? Simple... read what he answers during a recent interview:
Cole Haan has worked with Nike in the past to incorporate the Zoom Air technology into the shoes. Can you explain the concept and how it benefits the wearer? Are there any future projects that will incorporate more such developing technologies?
This is my nineteenth year with Nike, Inc. Thirteen were spent at Nike, and now I am going on my sixth year at Cole Haan. At Nike, from 1994 to 2000, I was Creative Director over Footwear, Apparel, Equipment and Image. I saw a great deal of innovation being created in many different sport categories, and when I came to Cole Haan, I thought those ideas could be translated from sport to fashion. The past six years have been concentrated on how to adapt those innovations into our product line. The most recent is the State of the Art High Heel, which took two years to produce. During runway shows or at personal appearances, I always had women coming up to me asking, When are you going to create a comfortable high heel? They knew about the Nike Air technology we had used in flats, but wanted something more sexy. Hence, the idea was borne. We married Zoom Air (used in Running, Soccer, Football and Baseball footwear) with sexy 100mm high heels. In the forefoot and in the heel, Nike Air bags placed where only SHE knows and no one else. It's about creating beautiful and sexy shoes that have a secret ingredient: comfort!
So yes, you understood right: high heel shoes (10 cm!) with the famous Nike Air technology! No more excuses to not wear high heels... the only question is: how much will cost these pieces of technology?
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